Our talented designers create coordinated visual communication material across multi-platform media to ensure your business's unique identity (brand) is consistent however it is used.
Prana Creative utilises brand design as an interface between your business and your customer. We cover all the essential delivery methods that we know apply to and work for yoga-related businesses.
Our core services are branding and design, web site design and SEO, social media, and marketing and promotion. We offer advice and solutions that work and are backed by our clients' testimonials. We can provide other services beyond our core including video and audio. We can collaborate with other suppliers and incorporate their products in ours.
All of our ideas and solutions start with analysis of your business and it's environment plus external factors indirectly influencing your customer base.
Technology is moving at a blistering pace marketing trends need to follow this. The online environment is now where you need to be. We research and experiment with technologies and trends that we believe are relevant to the marketing of yoga and related businesses. We incorporate what works and discard what doesn't.
We believe your business should always be contemporary, but never trend based. Our solutions built on the the belief, knowledge and experience that you should always appear relevant but not be so trend-based that you have to redo your branding every 6 to 12 months. Subtle reviews and updates to branding and collateral are always necessary but major 'rebrands' should be kept to a minimum.
Major rebrands should be utilised when you have realised your collateral is out-of-date or your business is going through a major restructure. Rebrands should be tactfully done to make sure that you are moving with the market sentiment but not disconnecting your business from its customers.
If Prana Creative adds a new service after we have purchased one or some of your Packs, how can we add that service to that we already have?
Yes. We will provide you a pack option or a per-hour rate to incorporate the new feature into your existing material.
Can I provide my own material such as logos, photos etc. for you to build our marketing material with?
Yes. Many customers do this. If we believe there is something that can be improved, or needs to be improved we will suggest it to you. We always recommend that you utilise professionals to create the elements you wish to supply yourself. See our Brand Packs for more information.
If Prana Creative develops our our marketing material, who owns it - you or us? And can we take it elsewhere to have some else work on it?
When you pay for it you own it. Until you have paid for it we own it. We like to build ongoing relationships with our customers. Some of our web based features may require an ongoing service relationship with Prana Creative or a 3rd party supplier. These would include but are not limited to:
With that said you are free to chose the supplier of your choice. We do not withhold any material from you, we simply expect payment any for services rendered to date.
We had someone build our web site, design our logo and do other work but we can't get them to help us any more. Will we have the same problem with Prana Creative?
No. Prana Creative (at the time of writing this) is a new entity, however the founders behind it have been in the business of marketing and design for over 25 years. We have been providing marketing solutions for a small group of yoga studios behind the scenes for the last 8 years, we just hadn't put a name to our services. We have retained those customers even when those businesses have evolved, been sold off or relaunched.
Prana Creative has the facilities and suppliers that will be available when you need it, for years to come. We hope to work with you as long as you are in the business of yoga. Our goal is to be around for a very long time. Prana Creative is just the beginning of our plans.