Standard SEO practices are most effective for businesses that have a physical address and offer their products and services to their local area. We define one city as a local area.
Custom SEO practices are required when there is no physical location (address) for the business and the services or products offered encompass more than just the local area. Custom SEO practices require ongoing work to maintain satisfactory search engine visibility. What formula works for one web site generally does not work for another.
A: No. Not even Google will guarantee a #1 Ranking in their search engine if you follow all of their guideline. Here's why:
A: SEO is an investment. Without it, you may possibly eventually disappear down the ranks, to the point where noone can find your website.
A: In some circumstances we are confident we can. In some circumstances it can be difficult, requiring ongoing strategies. First we need to undertake and evaluation of your web site and current SEO (if there is any). We then establish a Custom SEO strategy. In most cases we expect search engine results to improve within a few weeks, and then improve further over a period of about two months.
A: In some cases yes, in some cases no. Many businesses update some of their web site's content with reasonable frequency due to the nature of what they are selling. This can contribute to positive SEO results. However we must make sure that the content on your website is indicative of what you offer. This is commonly know as 'quality content'.
A: Yes it can, however, when a revamp or rebuild of a website is done, ther are many steps that can be taken to make sure the chances of this are minimal. It is common to lose some ground in the interim, but when SEO is done correctly the lost ground will be regained. We have methods in place to prevent this from being a disaster, and in some cases we can be confident it won't happen at all.