Standard SEO practices are most effective for businesses that have a physical address and offer their products and services to their local area. We define one city as a local area.
Custom SEO practices are required when there is no physical location (address) for the business and the services or products offered encompass more than just the local area. Custom SEO practices require ongoing work and regular checking, with the goal to establish a formula that can be then replicated repeatedly to maintain satisfactory search engine visibility. What formula works for one web site generally does not work for another.
A: No. Not even Google will guarantee a #1 Ranking in their search engine if you follow all of their guideline. Here's why:
A: Absolutely not. Without, you site will eventually disappear down the ranks, if it ever gets seen at all.
A: In some circumstances we are confident we can. In some circumstances it can be difficult, requiring ongoing strategies. Once we are confident what is causing your low ranking we roll out corrective strategies. We most cases we expect search engine results to improve within a few weeks, and then improve further over a period of about 2 months.
A: In some cases no. In some cases yes. Many businesses update some of their web site's content with reasonable frequency due to the nature of what they are selling. This will contribute to your SEO success.
In some cases people feel the urgency to update content continually for fear of losing any kind of Search Engine Ranking they have. Content should be updated when it needs to be updated. Creating irrelevant content updates could negatively effect your search engine ranking. Google doesn't like false SEO practices. We don't recommend them.
A: Yes it can, however, we have methods in place to prevent this from being a disaster. It is common to lose some ground, but when done correctly that lost ground regained. We know how to let Google and other search engines know that your new web site is still the same business with the same relevance.